Advertising through Instagram is a vast subject in the present. It’s no wonder many are trying to figure out how to market on Instagram.
With over one billion active monthly users, Instagram is the most popular image content social network that provides an enormous chance for digital marketers to reach out to their users.
It’s already transformed how we eat, #picturesFirst, and it’s just on the edge of changing how we approach advertising our business using visually appealing content. You can also get free instant followers with Mrinsta.com.
If you’ve exhausted all opportunities to use Instagram influencer marketing opportunities, or you’re looking to explore a different marketing channel and don’t know where to begin, here’s a step-by-step instruction on how to advertise on Instagram.
Why Advertise on Instagram?
Since both are visually driven and based on the demands of a small attention span, Instagram and eCommerce go together. Many online shops rely on images of high-quality products to convert customers into visitors. Reusing these highly converting images and learning how to market on Instagram as a photo-sharing site is an easy decision.
Instagram advertising allows you to control the location where your ads are displayed and who can view the ads. Instead of paid partnerships, your ads will be published on your account. You are responsible for choosing how much you’d like to spend on advertising, where to send them to people who click on them, and the people they will target.
The advantages of making use of Instagram advertisements for your company include:
- Simple to use platform
- Scalable pricing
- Robust reporting to ensure you’re constantly making improvements
Different Types of Instagram Ads
Here are some examples of Instagram ads that you can make use of to promote your campaign:
- Video Advertisements
- Photo Ads
- Carousel Ads
- Stories in Ads
- Collection Ads
1. Video Advertisements
Instagram videos can run up to 60 minutes long, with footage being shot in square or landscape formats. This gives you more room to introduce and market your business over the previously set 15 seconds limit.
2. Photo Ads
A photo ad consists of one image that is the format of a square or landscape. They are among the simplest to design visually appealing ads because you only need one shot.
3. Carousel Ads
They can be two to 10 videos or images that can be viewed simply by tapping.
4. Stories for Sale
Instagram Stories function like Snapchat because they let businesses publish self-destructing video content. It is possible to advertise through Insta Stories using videos or photos.
5. Collection Ads
Collection advertisements work like videos and appear as videos on the feed of a user. However, they’re constructed by combining a set of images that function like slideshows of video. You can also add audio and words to your Instagram collection of advertisements.
How to Promote Your Company on Instagram 6 Steps
To create Instagram advertising campaigns, it is necessary to start a business Facebook page. All the scheduling, budgeting, and creation are done using the Facebook Advertising Manager. The Instagram Ads Manager isn’t an independent Instagram manager. Therefore, it’s not necessary to create an account for advertising. If you’ve already run Facebook ads, you’re familiar with the procedure.
Let’s take the process step-by-step.
5 Things We Need to know Before We Even Begin…
To make it big on Instagram, you’ll need five things.
- Brands and Products. Instagram works best for distinctive products and brands that draw users’ attention and create brand awareness. However, these campaigns aren’t always a huge success.
- Visuals. As we mentioned, high-quality images will be the primary element in your advertisement’s success. Ensure you have impressive images to showcase before launching your ads on Instagram.
- Facebook Page. It’s funny, but to be able to post ads on Instagram, you must create an official Facebook company page. You can’t avoid this one.
- Landing Page. Where will you get all the traffic? Create a sitemap ready to get the most value from that call-to-action button. Your homepage can also be helpful if it’s designed to convert.
- Instagram Account. You can still make advertisements via Instagram even if you don’t have an account. Still, to better understand the app and its ethos, it’s recommended to investigate it before investing money in it.
Okay, now we’re all set to go.
1. Selecting the Best Tool
You can use various Facebook tools to create Instagram advertisements (Ads Manager, Power Editor, Facebook Marketing API). However, for simplicity’s sake, we’ll stick with Ads Manager as it is the most used and will quickly satisfy your requirements. It’s the first thing to do is create an advertisement campaign.
2. Making Your Choice
Like any other advertising campaign, determining the goal you’re trying to accomplish vitally. If you’re attempting Instagram advertising for the first time in your life, I recommend selecting an easy goal, like Traffic (aka. driving people to your site)”.
While you might be attracted to jump immediately into lead generation, keep in your mind that the process of making these ads is slightly longer and more complex.
The list is not exhaustive. Not all of the objectives listed on this list can be used with Instagram advertisements. If your campaign operates simultaneously on Facebook and Instagram, you can select one of the goals listed. If however, it solely targets Instagram users, the following options must be chosen one of the following:
- Reach
- Traffic
- Brand recognition
- App installs
- Engagement
- Video views
- Conversions
- Lead generation
- Messages
- Store traffic
- Catalog sales
I’m going to follow my suggestions and pick “Traffic.”
Once you have selected the goal, you will be encouraged so your campaign can be given an identifier. Ensure you include dates, offers, and content to aid in identifying the following movements.
3. Choosing Your Audience
Selecting the best target audience can be difficult if you’re only beginning to understand how to promote on Instagram. The best teacher is practice, so don’t fret about this issue too much now. Most important to be aware of is the kind of audience that will be the most in tune with the goal you’ve decided on in the earlier step.
If you choose to go with “Traffic,” use your usual buyers’ personas to identify the target market. Are they interested in knowing more about your products or services? Alternately, you could create a particular audience to display your ad to a specific audience.
As the image suggests, you can choose from the option of four ways to define an audience that you can customize.
- You can upload a file containing information about the customer (name, surname, email address, phone number, zip/postcode, date of birth, country, gender, age, etc.) and then create an individual audience on Facebook that meets similar criteria.
- By incorporating a bit of JavaScript to your site by inserting a JavaScript code, you can make a list of users who have visited your website and specific web pages and who have taken any move in the past. Then, you can focus on them via Instagram.
- If you’ve got apps, you may build a customized audience that will connect with people who perform specific actions within your app, for example, reaching an appropriate game level, adding items to their carts, or giving your app a rating.
- You can use the data you collect from your Facebook followers to build a Custom Audience on Instagram. Make a list of those who) saw your video or followed your posts,) completed or opened an open form within your Lead ads on Facebook, and c) clicked on Your Canvas Facebook page. Facebook.
A detailed target is a good option for you if you already know the demographics of your ideal client and interests or even their behaviors.
After completing this step, make sure to save your Audience so that you don’t have to repeat the procedure the next time. You can also observe how different audiences react to your advertisements.
4. Selecting the Location
Next step when you can select the location in which your advertisements will be displayed. You can uncheck the boxes, not “Instagram,” and scroll down.
5. Making your Budget and Schedule
It’s pretty simple. Two options to consider are Daily Budget and Lifetime Budget. What is the difference?
The daily budget is the amount you’ll pay each day during advertising. The annual budget is the highest amount you’ll spend in the time that the ad will be running.
The next step is to define the timetable by selecting one of two choices. If you don’t have a precise idea of the days and times your advertisement is most effective, opt for one of the options “Run my advert set continuously starting today” options.
6. Selecting the Correct Format
It’s finally the most exciting stage of our campaign! Now is the time to choose the most suitable style for your ad.
The purpose you choose for the ad campaign you are running should be the primary determinant of the format of the advertisement. You can check out the Facebook Ads Guidelines to learn about the various formats.