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The New Bizarre Fashion Trend in China for Female Swimmers
Fashion

The New Bizarre Fashion Trend in China for Female Swimmers

Aug 20, 2014
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The New Bizarre Fashion Trend in China for Female Swimmers

face kini_1

The middle age women in china were never in the fashion list for the last 3 years, but now they are in and can be seen on different magazines. The swimwear in china is so common and so popular among middle age women. The mask is known as face-kini. This swimwear is also being popular among young girls as well.

Odd Face-masked Swimmers In China

The bank robber looking mask protects wearer from harmful UV rays of the sun. Along with umbrellas and removable sleeves, the face-kini is a new addition in the sun protection for Chinese women in the open air and on the beaches.

Odd Face-masked Swimmers In China

The face-kini got first global attention in 2012 and gained popularity in Augusts’ photo shoot in Carine Roitfeld, an international magazine printed in Paris. A model with the stylish face-kini can be seen in one of the magazine pictures published by magazine. Now this Chinese trend is hopefully going to gain international contribution. The middle age Chinese women are cause of its popularity.

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Unlike the tan skin in US, the Chinese appreciate pale skin. There is a common saying about white skin in China, “White skin covers up a hundred ugliness’s,” contrary to this, more than 35% of US adults want tanning skin and for this purpose, they use different methods.

The China edition of Vogue and Elle magazines feature advert

Chinese consider tanning as harmful for the skin that can even result as skin cancer due to excessive use of UV radiations. The Frank Dikotter says that the Chinese who live in the cities have white complexion than those who live in the villages far away from cities have dark complexion due to their working environment.  The Chinese are conscious for their beauty, therefore about 2 billion dollar are spent on beauty products in China every year.

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